Expanded Opportunity

Increased Productivity

Focused Leadership

Positive Feedback

Quench Your Core

CORE is strategic consulting reimagined.  We are a bit contrarian, a bit irreverent, but always focused on pushing past blind spots that hinder growth and results. We’ve proven success across all facets of content: from TV and digital projects to podcasts, social media to emerging platforms, sales and partnershps to website and email, new product development and much more – every single element that touches your client needs attention paid to it.  Disruption, Innovation, Growth – all are just words if you cannot back them up.  Strategy is the starting place.  How you influence others into action is the goal.  That is our sole focus: helping our clients think deeper and grow bigger. Feeling parched and lacking focus?  Let’s meet and see if our focus might quench your needs.

Fortune Favors the Bold.

Bold is not a gimmick.  Bold is not copying what others are doing.  Bold is not brash, in-your-face for the sake of looking cool.  Bold is not based on who has the most ‘likes’ on social media, nor is it he who shouts loudest or uses ALL CAPS to prove a point.  Bold is the ability to take risks, confidently and courageously based on your uniqueness and willingness to stand up for your beliefs, your culture and your customer.  If you espouse beliefs, you must put them into action.  Customers take note of those they see as pandering or opportunistic.And in the ever-competitive brand landscape, being bold is reshaping brands that thrive.  CORE Innovation Group helps you do more than ‘say it’ – we help you ‘be’ bold.

THE BEST BRANDS ARE BUILT AROUND STORIES,

AND SUCCESSFUL STORIES ARE BUILT AROUND STRATEGY.

*Client sampling includes prior clients of CORE principles

Ask the Right Questions

Be you a well-established national brand, an emerging start up, or an international media company: you have to be willing to ask critical questions to get to the heart of your creative opportunity.  Here are just a few questions to get you started:

  1. Are you focused on content strategy and execution that is tied to KPIs that can grow the business dramatically? Are you being realistic in your expectations and are you allocating the resources needed to distribute that content?
  2. Do you allocate time, talent and funds to new concept development outside of your normal scope of work? What percentage of that development are you willing to be purely R&D without financial outcome? Who is leading that charge?
  3. Do you pay for your team to grow and train in new strengths outside their current scope? How do you fill holes (& expand the palate of skills) within the team?
  4. Which department/s are in control of Content Creation? Content Distribution? Communication with your Core Audience? How do they engage with the C-suite?
  5. How do you track and valuate content success? Are the metrics purely clicks and likes and shares? Is there more you could be doing to give true value to what you produce?
  6. Where do you look for innovative &/or disruptive thought?
  7. What is your vision for the future and what are the roadblocks that are keeping you from achieving that vision?

core 360 – an “anti-agency” approach

Here’s a primer: Traditional content development – and most agency pitches – are all about putting the idea front-and-center as the most important element.  (aka: “Have a great idea and the rest will follow.”)  We firmly disagree with this approach.  True visionary brands need to put return as the primary driver.  What are you looking to accomplish, who can give you that return, where are those people – know these elements and only then develop the strategy and content that can deliver.  Time/Talent/Treasury – all are finite.  So why engage in content with only a hope that it pays off?  That’s the core360 mindset.

Patrick Jager

Patrick Jager

Founder/CEO

CORE Innovation Group is led by Patrick Jager – a veteran media executive with extensive time spent in marketing, public relations, ad sales and brand partnerships, event planning, business development, politics and not-for-profit leadership. His belief in the power of the person and the potential of our world drives his passions for storytelling and connection.  That connection is what fuels CORE-ig and our work.  Patrick is a dynamic speaker and educator on media topics and is the co-host of The Distillery videocast series, as well as a member of both the Producer’s Guild of America and the Television Academy.

Key strengths: ideation / communication / strategy / activation / futuristic / influence

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