WE. MAKE. CONTENT.
“We don’t dream up big ideas. We focus ideas to do big things.” Yep … that’s what we do. We make content that tells a story. OK … we help our clients make content (and sometimes we make it for them). Because everything your brand does, everything your end user (customer, client, etc.) sees and interacts with is a story. CORE-ig doesn’t focus on making the best video, audio, print or marketing content. We rethink what content does for your brand – and then we help you turn that new understanding into expansive opportunity.
- Don’t think you’re too cool to revise your strategy. You aren’t that cool.
- Don’t mimick others, focus on the DNA that makes you unique.
- Don’t try to create “viral”, think about results (return, KPIs, etc.) and reverse engineer into success.
- Don’t focus on quantity of content, focus on quality of engagement and authenticity.
- Don’t make content of any kind without a plan in place. Great content only works if there is strategy powering it – both in how it’s made, and how it’s distributed.
