Redefining the relationship between content and outcome.


“We don’t dream up big ideas.  We focus ideas to do big things.”  Yep … that’s what we do.  We make content that tells a story.  OK … we help our clients make content (and sometimes we make it for them).  Because everything your brand does, everything your end user (customer, client, etc.) sees and interacts with is a story.  CORE-ig doesn’t focus on making the best video, audio, print or marketing content.  We rethink what content does for your brand – and then we help you turn that new understanding into expansive opportunity.

  • Don’t think you’re too cool to revise your strategy. You aren’t that cool.
  • Don’t mimick others, focus on the DNA that makes you unique.
  • Don’t try to create “viral”, think about results (return, KPIs, etc.) and reverse engineer into success.
  • Don’t focus on quantity of content, focus on quality of engagement and authenticity.
  • Don’t make content of any kind without a plan in place. Great content only works if there is strategy powering it – both in how it’s made, and how it’s distributed.

People think in stories, not statistics, and marketers need to be master storytellers.

Arianna Huffington

Living and breathing an authentic story is the best way to survive in a conversation-rich world.

Seth Godin

The best way to communicate with people you are trying to lead is often through a story.

Stephen Denning

I don't think of it as advertising, I think of it as storytelling.

Annie Leibovitz

To be true to your DNA you have to engineer your own, authentic narrative.

Patrick Jager, CORE-ig CEO

Stories teach, model, unite and motivate by transporting audiences emotionally.

Peter Guber

Sometimes reality is too complex. Stories give it form.

Jean Luc Godard

In seeking truth you have to get both sides of a story.

Walter Cronkite

We don't dream up big ideas. We focus ideas to do big things.

Patrick Jager, CORE-ig CEO

Reverse Engineered Content Strategy

We don’t believe in the “big idea”.  We believe that the best content comes from defining parameters for success (return/KPIs, outcome, audience, distribution, etc.), and only then developing content that infuses your brand’s unique DNA.  We believe that you don’t move the needle by having “cool” content.  You create success by focusing on return.
Content Studio Development & Programming

The best brands engage with their customers directly and uniquely across every touch point and channel.  The creative studio approach means you develop a nimble dialogue with those that seek you out – with content and engagement at the center.  Let CORE help you develop this capability.
Media & Business Development Strategy

We support media strategy across a broad spectrum of disciplines – from linear and OTT to social and digital-based distribution.  Our strength is decades of content development, production and leadership.  Our goal: to help our partners get the right media to the right end users in ways that exceed opportunity.
C-Suite Team Resource

For numerous clients, CORE-ig serves as an “outside” leadership team member – with a holistic eye towards shoring up deficits in marketing, sales, communications and programming.  In this role we often lead client pitch meetings, help secure partnerships and sales pipeline, consult on staff structure and budgets, and serve as a C-suite resource across departments.


Latest Publishings

How This Self-Taught Designer Launched A Hit HGTV Show And Business In Paradise

How This Self-Taught Designer Launched A Hit HGTV Show And Business In Paradise

Forbes Profile

I Am Conflicted.  My Inner Voice is not.

I Am Conflicted. My Inner Voice is not.


The Distillery Ep. 204: “On the Creative Fringes”

The Distillery Ep. 204: “On the Creative Fringes”

Videocast Series

The Fine Line Between Humility & Humiliation

The Fine Line Between Humility & Humiliation